Created by potrace 1.15, written by Peter Selinger 2001-2017

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Intimate wedding & elopement photographer who loves European destinations and talking about Pinterest.

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Five Pinterest Profile Mistakes You Are Making

Pinterest profile mistakes you are making

Pinterest is one of the social media platforms that often gets overlooked. However, it is SO powerful. Pinterest is essentially a search engine, and for any business owner, this is a great FREE way to get your content in front of millions! In the past year, I have grown my visibility on Pinterest to nearly […]

Created by potrace 1.15, written by Peter Selinger 2001-2017

Pinterest is one of the social media platforms that often gets overlooked. However, it is SO powerful. Pinterest is essentially a search engine, and for any business owner, this is a great FREE way to get your content in front of millions! In the past year, I have grown my visibility on Pinterest to nearly one million, and it is because of this that I am able to drive constant engagement to my blog which leads to more business.

The issue I see most with Pinterest is most creatives don’t know how to properly use Pinterest to optimize the platform and its power! The good news is Pinterest involves little investment and mostly upfront work.

First and foremost, it is important to focus on creating an incredibly strong Pinterest profile. These five mistakes I see creatives make on their Pinterest profile severely hurt their chances of reaching a larger audience and having their content be seen!

Mistake #1: Not niching your boards

If you are a wedding photographer, but you have boards on everything under the sun from children’s crafts to reindeer themed Christmas decorations, you may want to rethink the content that you are posting on your public boards. While it is okay to have a few boards (1-3) that aren’t directly related to your craft, you want to make sure that the content you are reposting or publishing is on brand and related to what you do. Don’t be afraid to make a few boards private. In fact, I have over 50 private boards!

Mistake #2: Leaving the board descriptions vague or blank

The description is a great place to use keywords and describe what your board is about! Don’t leave this blank, and make sure to also categorize your board so that it is getting picked up by the Pinterest search algorithm correctly.

Mistake #3: Not adding your website

If your website is not added to your profile, you are making a big mistake! Make sure to utilize this feature and link your website to your profile. To do this, you must convert your profile to a business profile (which is good because you want access to your analytics!).

Mistake #4: A profile photo that is not on brand

I always recommend using a consistent profile photo across all of your social platforms. This will establish your presence in a consistent way and make you more recognizable. Pinterest is no different! Make sure you are using a profile photo that is of your face as well—this will establish a connection with potential new followers.

Mistake #5: Not adding a board of your work exclusively

Now that you have read through what mistakes are most commonly made on Pinterest profiles, take stock of yours. What needs to be changed? What simple fixes can you do in the next fifteen minutes to bring you immediate change? Take action today!

Interested in what I use to automate my Pinterest and grow my business with LESS STRESS? Check out Tailwind.

Did you enjoy this post? If so, consider pinning the image below!

Five Pinterest profile mistakes you are making!

Amanda + derek

"Shannon was so fun to work with! She helped capture our engagement event and was even accommodating when we had to change days due to bad weather. She had some sneak peek pictures to us by that night and pictures within days! On top of professionalism, she was such a sweetheart and pleasure to work with, thanks again Shannon!"

"She was such a pleasure to work with."

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Madde + Aidan

"Taking photos with Shannon was one of the best experiences I've ever had with a photographer. She made [us] feel so relaxed and comfortable. We not only ended up with great pictures, but we also had a great experience. Thank you!"

"Made us feel relaxed and comfortable"

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Sara + Ken

"Shannon is a phenomenal photographer who captured the most beautiful moments from our wedding week. Her energy, enthusiasm, and positivity put everyone at ease. The photos are stunning -- when I look at them, I don't just see how the wedding looked, but I remember how it felt. She is magic behind the camera. I am so, so glad we chose her to be the person to capture our wedding day.

"she is magic behind the camera"

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Michaela

"Shannon is an incredible balance of personable and professional! I am continually impressed by her ability to bring out the best in her clients and make them comfortable and effortless on camera! "

"Brings out the best in her clients"

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Malena

"Shannon is fabulous! The whole process from setting a date to receiving the finished photos was straightforward and enjoyable thanks to her expertise and guidance. She couples her warm and cheerful disposition with talent, creativity, and technical knowledge. I had a truly lovely experience!"

"Truly lovely experience"

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